More than any other time in history, we have available to us a plethora of communications tools with which to connect with our audience(s).
Those include blogs, podcasts, email, videos, newsletters, Tweets, Instagram posts, direct marketing, Pinterest, paid advertising, Facebook, microbursts (such as Pandora ads and pop-ups). Each day seems to bring a new way to communicate with our customers, associates, friends, and family.
However, the most powerful tool we have in our communications tool chest is and always has been...
It cost so little, and always pays huge dividends. It is simply the communications gold standard.
We can start (or continue) now...
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