What will it matter?
Most individuals and organizations long to be successful, to prosper.
In particular, organizations go to great lengths to enhance their chances of success. They engage in market studies, strategic planning, infrastructure embellishments, targeted recruiting, investment in development processes, etc., etc.
Some folks partake in similar success-oriented efforts at the individual level.
At the end of the day, we are wise to ask the following question: What will it matter if we're successful?
Will we be better people? Or organizations? Will the lives of others have been enhanced or improved? Will the world be a better place as result of our success? Does/Will our success have any eternal significance?
Purpose matters. Perhaps it's the only thing that matters.