Some folks I know (often those in leadership positions) are particularly adept at using words for nefarious ends. They skillfully use words to create ambiguity, hide the truth, blatantly deceive, inflict hurt, deflate, foster distrust, divert blame, divide, avoid responsibility, and intimidate.
Another group of folks I know (fewer of this kind, unfortunately) use words to authentically praise, to lift others up, to add clarity, to heal, to unify, to energize, to comfort, and to express love/care.
I tend to appreciate, and gravitate toward, the latter group most often. They just make me feel better - about life, about the future, about me.
The words we use directly reflect the choices we have made about spirit and mindset.