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Wednesday, May 14, 2014


The classic defensive measure is to “hunker down.”  It is defensive in nature because it is designed to protect the present status, to not risk, to thwart or to stall. 

Many organizations choose to hunker down to protect market share, to “not rock the boat,” to preserve the current organizational structure and/or dynamics.   

This digging-in effect is usually viewed as a protective measure, and quite frequently it is engaged to protect jobs, vendors, employees, pensions, etc.

Rarely is hunkering down deployed in the interest of the customer’s needs.  

Without customers........................we've got a bit of a problem.

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