Vision and the Sunflower

By Nelson Coulter

Ever notice how sunflowers constantly face the sun as it makes its way across the sky? 

The same holds true, I think, of powerful organizational visions. When a vision has that powerful magnetism that compels attention (like the sun compels the attention of the sunflower), members of the organization are drawn to its allure, all day, every day.  They find themselves focusing on it without really having to think about it.  

Does the vision for/of your organization, either stated or implied, have that kind of magnetic power for your membership?