We often perseverate on getting our message (or product or idea) out into the marketplace.
The first stop, however, is internal marketing.
If we fail to convince or persuade our own tribe -- family, house of faith, business, campus, team -- of the importance and efficacy of whatever it is we're trying to promote (whether tangible or intangible), then the likelihood of it gaining traction is minimal.
There are several upsides to marketing "at home" first:
- Valued team members can help us improve the "product"
- The internal discourse can help us clean up and tighten the messaging
- The team members (if we win their support) will likely use their individual networks as force multipliers.
Note #1: The willingness of the internal team to actual "listen" to us is directly proportional to the quality of the relationships we have developed with them.
Note #2: Every conversation, every email, every memo, every exchange is a marketing opportunity. Intentionality is a must.
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