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Wednesday, June 9, 2021


The wisest leaders I know are relentless focusers. Or, RE-focusers.

These leaders understand that their personal time, energy, and resources are finite. They know full well that they cannot do everything, meet with everybody, read every book, invest in every project, or attend every meeting.

Thus, these wise leaders decide with laser-like clarity the most important things in need of their attention (the late Stephen Covey described them as "the BIG rocks") and they relentlessly focus and re-focus on those elements of highest import.

The words, the calendars, the schedules, the efforts, and the expenditures of these wise leaders send an undeniably clear message about what they deem important. 

Failling to do so is what former Secretary of State Colin Powell describes as "mission creep," the inevitable dilution of our impact and effectiveness when we allow the myriad competitors for our attention to de-focus us.

Time to (re)FOCUS? 

Likely. Always.

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