Actions matter more.
Words matched with actions matter even more.
When our words don't match our actions, it creates cognitive dissonance in those within our sphere of influence. Thus, they discount our message, or worse, lose respect for us.
When our words and actions are aligned, it indicates a sense of integrity and reliability to those within our sphere of influence.
As leaders, when substantial word-action integrity is coupled with intentional pursuit of a better future together, magic happens. Call it resonance.
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