Leaders grapple daily with the stuff....
the What?
the Why?
the How?
the When?
The most important question stem, however, is...
the Who?
At the end of the day -- or the reporting period, or the project launch, or customer satisfaction -- it's the people in our organization that make us what we are.
That performance and/or perception can range from Yuk to Blah to Yeah Buddy! It all comes back to the folks on our team.
A very worthy question for us to ask ourselves as leaders: Why in the world would smart, capable, talented, creative, and innovative people CHOOSE to work with us?
Because they can. Those kinds of folks really can CHOOSE the team they play on.
Our people ARE our brand.
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