- What they see out of us.
- What they hear from us.
- The fidelity between what they see from us and hear from us.
- Making sure others see from us what we want them to see from us.
- Making sure others hear from us what we want them to hear from us.
- Making sure that what they see from us is HIGHLY aligned to what they hear from us.
Works for us as individuals. Works also for organizations.
A prerequisite is that we actually know what we would like for others to perceive in us.
As with most meaningful pursuits, it's far easier said than done. But, doable indeed.